Tips on writing a press release
Do your homework. If writing a press release for an event linked to a national campaign or programme (such as Time To Change), find out...
Preparing for a media interview
An interview gives you an excellent opportunity to communicate your message. Being well prepared will help you feel comfortable during the interview, and will also...
Using the Media to Reach Your Audience
James Wooldridge, Open Up South West Regional Co-ordinator, and Raza Griffiths, Open Up South East Regional Co-ordinator, present a step-by-step guide to using the media...
Online Media Planning – Overview
There are two sides to online advertising, a legitimate one and an illegitimate one. The legitimate side of online advertising includes search engine advertising, desktop...
What is TRP and GRP ?
The aggregate total (the sum) of the ratings is called Gross Rating Points or GRPs. The sum of the ratings of a specific demographic segment...
What is PPC (pay per click)
PPC (pay per click) is an internet advertising method, where advertiser pay the website publisher when the ad clicked. Content sites commonly charge a fix...
What is Social media marketing
Social media marketing refers to the process of gaining recognition, loyalty, direct feedback or attention through social media sites. It gives brands a way to...